Firecracker 50 Mountain Bike Race: An Iconic Event in Breckenridge, CO

The Firecracker 50 Mountain Bike Race is one of the premier mountain biking events in the country, set against the stunning backdrop of Breckenridge, Colorado. Held annually on July 4th, this event attracts hundreds of passionate cyclists from all over the nation. Riders compete on a challenging and scenic course, navigating the beautiful trails of the Rocky Mountains. What sets the Firecracker 50 apart is its festive atmosphere, iconic race commentary, a crowd of excited spectators, and a true celebration of outdoor adventure and athleticism. Don't miss the opportunity to join us in 2025 for the Firecracker's 25th anniversary.

The event kicks off on July 3rd with packet pickup and accompanying expo, where cyclists collect their race materials and gear up for the big race day. On July 4th, the excitement peaks with the race itself, culminating at Carter Park, where the race finish line becomes a lively gathering spot for both participants and spectators.

Vendor Opportunities at the Firecracker 50

Being a vendor at the Firecracker 50 MTB race offers a unique opportunity to showcase your products and services to a highly engaged and active audience. As a vendor, you will be positioned in the heart of the event at Carter Park, the home base for all phases of the race, including registration, packet pick-up, mid-race transition and finish line. It’s an ideal setting to connect with outdoor enthusiasts, athletes, and community members, all while benefiting from a full day of high foot traffic generated by the race and festivities.

Vendor Benefits:

• Free vendor space
  We provide you with a free booth space at both the packet pickup event on July 3rd and at the race finish line on July 4th. This gives you ample time to engage with participants before the race and celebrate with them after the event.


• High visibility
  With thousands of racers, spectators, and outdoor enthusiasts flocking to Carter Park, your booth is at the center of the action. This is your chance to get your brand in front of a diverse and passionate audience.


• Perfect timing
  The Firecracker 50 draws a wide range of outdoor- and fitness-focused individuals, making this an excellent opportunity for businesses aligned with mountain biking, outdoor gear, healthy living, and related products and services.


• Milestone year
  For the 25th anniversary of the Firecracker 50, the event will be bigger and more exciting than ever. This is the perfect moment to make your mark and gain exposure to an even larger crowd of event-goers.

Your participation can bring valuable energy to this historic event. Join us in celebrating 25 years of the Firecracker 50!

Two-day vendor registration
July 3-4, 2025

Breck Bike Week: A Celebration of Cycling in Breckenridge, CO

Breck Bike Week is a multi-day cycling celebration in the heart of Breckenridge, Colorado, coinciding with the first three days of the iconic Breck Epic Mountain bike race in August. This high-energy event is designed for cycling enthusiasts, athletes, and spectators, offering a mix of exciting expos and a variety of cycling-related activities.

Breck Bike Week is right after the Leadville 100 MTB race, drawing riders from across the country who are ready to take on the Breck Epic—a grueling multi-day event known for its challenging mountain terrain and breathtaking views. Whether you're racing or cheering on friends and athletes, Breck Bike Week is an unforgettable experience.

Vendor Opportunities at Breck Bike Week

As a vendor at Breck Bike Week, you’ll be right in the middle of the action, surrounded by riders, industry professionals, and cycling fans. This is a fantastic opportunity to showcase your products and services to an enthusiastic, active audience that’s passionate about cycling and outdoor adventure.

Vendor Benefits:

• Prime exposure
  Set in the heart of Breckenridge, your booth is placed in a high-traffic area during the event's three-day celebration. With thousands of racers, spectators, and outdoor enthusiasts in town, you’ll have the chance to engage with a vibrant, cycling-focused audience.


• Diverse audience
  Breck Bike Week draws a diverse group of individuals, from competitive athletes participating in the Breck Epic to cycling fans and spectators from across the region. Your products are seen by a passionate, active audience that loves exploring new gear, apparel, and services for all things cycling.


• Breathtaking location
  Breckenridge offers some of the most beautiful scenery in Colorado, and your booth is positioned right in a prime, central location of this iconic mountain town, offering incredible exposure and a great opportunity to connect with visitors.


• A week of excitement
  With a full slate of events, Breck Bike Week offers a unique environment for your business to be part of an exciting cycling community. Events include the Intergalactic Pond Crossing, a balance competition where riders attempt to ride their bikes across a pond on a narrow, floating bridge, along with group rides, skill clinics, and plenty of opportunities to interact with riders and spectators.

By becoming a vendor at Breck Bike Week, you’ll have the chance to reach a large, engaged audience and be a part of an unforgettable cycling experience. Join us in making this event even more exciting and memorable!

Three-day vendor registration
August 10-12, 2025